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* Blue Bridge is an independent wealth management consulting firm, assisting high net worth individuals, family offices and institutions to clarify their needs and to select, on a worldwide basis, the best managers to invest each portion of the chosen allocation. This approach, long used by large pension funds, is now offered by Blue Bridge to individuals.

Wealth management services offered by Blue Bridge range from standard asset allocation advice, tailor-made for individual needs, to sophisticated strategies involving non-traditional financial instruments.

Our methodology:

- designing an investment strategy
- our investment principles and guidelines
- selection of managers
- independent risk, performance and optimization analysis


Our process begins with a full review of current assets, unique constraints and long-term financial objectives. We assess risk-tolerance, return requirements and reporting preferences to formulate a plan of action that is tailored to the client's financial needs.


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Designing an investment strategy


Once an investment profile is established, our next step is to build an investment strategy: for example, for an individual or family, the strategy may be oriented toward ensuring adequate future income and a thoughtful transfer of inter-generational assets.

In all cases, Blue Bridge employs the most sophisticated analytical tools available and applies them to each client's financial needs.

We evaluate asset managers and various structured products in order to give clients the best advice. We put to use current concepts of asset and risk management:

Blue Bridge - List   The Modern Portfolio Management Theory (pioneered by Harry Markowitz)

Blue Bridge - List   Efficient Market Theories

Blue Bridge - List   Practical Diversification Possibilities

Blue Bridge - List   Performance Measurements

Blue Bridge - List   Investment Styles

Blue Bridge - List   Structured Products and Hedge Funds risk evaluation

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Our investment principles and guidelines


A systematic and well-diversified approach maximizes the likelihood of an asset pool achieving its stated objectives. It includes:

Blue Bridge - List   Asset Allocation (i.e. equities, fixed income and cash)

Blue Bridge - List   Manager Style (i.e. value, growth, small cap)

Blue Bridge - List   Active and Passive Management (management seeking added value vs indexing)

Blue Bridge - List   Specialist Investment Managers (i.e. private equity, hedge funds)

Our firm critically evaluates major investment alternatives to arrive at the most efficient combination of investment solutions for our clients.

Continuous monitoring is essential to identify and control changing portfolio risks as well as to ensure adherence to client objectives.

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Selection of managers


The clients of Blue Bridge benefit from the access the firm provides to some of the most talented investment professionals in the world. All our clients also have access to great managers who have increasingly high investment minimums and who sometimes restrict access to new investors.

We continuously monitor several hundred managers in the US, in Canada, Europe and Asia.

The selection process is based on both quantitative and qualitative aspects:

Blue Bridge - List   Consistency of Returns

Blue Bridge - List   Management of Risk

Blue Bridge - List   Discipline of Investment Process

Blue Bridge - List   Turnover of Key Personnel

Blue Bridge - List   Reputation of Firm

Blue Bridge - List   Commitment to Excellence

To assure the accuracy of our information all asset managers chosen by Blue Bridge must report their performances in compliance with AIMR's global investment performance standards.

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Independent risk, performance and optimization analysis


To our clients we offer risk analysis and performance optimization services for the global investment portfolio, as well as for each individual investment manager :

Blue Bridge - Number   Analysis of past performance quality
  Monitoring of performance on a continuous basis


Blue Bridge - List   What are the strenghts and weaknesses of the
     present manager ?

Blue Bridge - List   How does he compare himself to other managers ?

Blue Bridge - List   How is he advised by analysts and brokers ?

Blue Bridge - List   Does he follow his investment mandate ?
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Blue Bridge - Number   Management optimisation
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Optimises portfolio management based on client caracteristics. This service analyses the personal situation of each customer to define performance objectives attainable given the customer’s risk tolerance. These objectives are translated into investment mandates that are clearly explained to existing managers or, if necessary, to new managers selected for their specific competence.

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Copyright © Blue Bridge Consultants en Gestion de Patrimoine Inc. 2003 Tous droits réservés.